Rubber products are on the upswing because of their ‘green’ credentials and long term value. 

Below is an article that explains the recent rise in popularity of products such as Roppe rubber flooring:

As we know by now, rubber is an extremely resilient material, it is a popular flooring choice for high-traffic areas. Rubber tiles are also visually appealing because they are available in a variety of patterns, colors, and textures. The tiles are available in a variety of sizes, including 1 foot, 2 foot, and 3-foot squares, and can be mixed and matched to create unique floors.
Rubber tiles are a great choice for sports flooring (as long as they are vulcanised in structure) because they are durable, easy to clean, and very soft under the feet, allowing for swift and powerful sports movements while reducing the likelihood of injuries. It also reduces noise, so if you drop something on a rubber floor, there will be no sound. It is also water-resistant, and some rubber flooring is specially treated to be used in wet areas such as basements. Make sure it comes from Roppe though– from the Tuflex® Spartus range or Recoil® or Rop-Cord® rolls and tiles respectively.

Rubber flooring is also simple to install, recyclable, and poses no health or environmental risks, making it an excellent choice for flooring in children’s play areas. Because of the numerous advantages it provides, it is increasingly being used for both residential and commercial purposes.
Rubber flooring is ideal for high-traffic areas such as gymnasiums. Rubber tiles are the best option for gym flooring because they are inexpensive, long-lasting, and attractive. It is best to avoid using harsh cleaning agents and abrasive substances on rubber flooring because they can cause decay and discoloration.
Roppe Tuflex flooring is a high-quality, versatile rubber flooring option that provides the best surface for sports — it can be used in multi-gyms, yoga studios, basketball courts, and other similar spaces. You get maximum athletic protection while also improving your performance.

Rubber flooring is also an excellent choice for locker rooms, children’s play areas, schools, and indoor or outdoor sports facilities. Rubber tiles are less expensive than hard tiles, easier to install and maintain and provide the soft cushioning required during bumpy sport moves.
iRubber Pty is an established flooring specialist, provides superior quality rubber flooring as well as exceptional services. Our experts will assess your needs and assist you in selecting the best flooring for your needs and preferences. You have many options to suit any space, including play areas, gyms, and dog kennels. Rubber flooring is an excellent long-term investment because it is durable and looks good for many years while providing consistent support. It is also the best choice for areas where safety is paramount, such as a children’s play area, jogging tracks, and gyms.
Rubber flooring absorbs impact and reduces the risk of injury, making it popular in weight rooms, workout areas, and gyms. It is also slip-resistant, making it an excellent choice for healthcare facilities.
Rubber flooring is quickly gaining popularity in the residential setting due to its benefits and distinct appearance. It is ideal for places with long-standing hours, such as a restaurant kitchen or bar, because it provides suction. Rubber flooring also has the advantage of not losing shape, remaining in its original dimensions, being resistant to scratches and scuff marks, absorbing sound, and resisting static electricity. iRubber can help you to create the ideal look for any space. There are several top brands available, and you can be confident that you will find the right colour, pattern, texture, and size at the most affordable prices.

Also worth noting is the growing trend toward white rubber  flooring.

For an idea click on this link==>http://www.architectureanddesign.com.au/suppliers/irubber-pty-ltd/roppe-white-rubber-flooring-for-a-children-s-bedro