Rubber products are on the upswing because of their ‘green’ credentials and long term value. 

Below is an article that explains the recent rise in popularity of products such as Roppe rubber flooring:

Click here for more details – Why the Resurgence in Rubber Flooring?

Also with noting is the growing trend toward white rubber  flooring.

For an idea click on this link==>http://www.architectureanddesign.com.au/suppliers/irubber-pty-ltd/roppe-white-rubber-flooring-for-a-children-s-bedro